Smokey Bear’s Jeep CJ-5


ten four green and clearSmokey Bear (not Smokey the Bear) is easily one of the most recognizable American advertising mascots known. His rise to fame started with a 1944 advertising campaign featuring the bear wearing his now-familiar blue jeans, United States Forest Service belt and Forest Ranger hat dousing a campfire over the slogan “Smokey Says – Care Will Prevent 9 out of 10 Forest Fires.” By 1947 the Advertising Council had come up with the long-running “Remember… Only YOU Can Prevent Forest Fires” campaign that stuck around until April 2001, when the message was updated to the current “Only You Can Prevent Wildfires.”

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