Mark Allen, Head of Jeep Design, along with Chuck Padden, Complex Manager of the Toledo Assembly Complex, celebrate the 75th anniversary of the Jeep with a special Wrangler 75th Salute concept vehicle rolling down the line of the Toledo Assembly Complex.
Since 1941, the Jeep® name has symbolized a unique family of go-anywhere, do-anything vehicles – first developed for military use, and after 1945, continually adapted for a wide variety of civilian applications. The Jeep brand is celebrating its 75th anniversary in 2016, and to mark the occasion, a commemorative one-of-a-kind Wrangler 75th Salute concept vehicle is being created today as a tribute to the brand’s legendary history and military heritage.
“We are creating this unique Jeep Wrangler 75th Salute concept vehicle in celebration of the brand’s legendary history, and to demonstrate that 75 years later, today’s iconic Jeep Wrangler is instantly recognizable and clearly connected to the original Willys MB,” said Mike Manley, Head of Jeep Brand – FCA Global. “Since they were first produced in 1941, Jeep vehicles have been the authentic benchmark for off-road capability, having mastered more terrain, led more adventures and provided drivers more freedom than any other vehicle before or since.”
In October of 2014 General Tire sponsored an advertisement in print and TV media showing a girl stuck in traffic in a Jeep Wrangler JK Unlimited daydreaming about becoming Adventure Girl. The customized Jeep was pretty trick, and had an unusual top on it. The tagline is “General Tire and the Adventure Girl. Whether you’re stuck bumper to bumper or cruising on the wide open salt flats, General Tire makes every drive an adventure. With General Tire anywhere is possible.”
The 50th Annual Easter Jeep Safari is coming up this month (Sunday, March 20 through Sunday, March 27, 2016), and Jeep has just released a sneak peak of two concept Jeeps that will be there for the show.