In October of 2014 General Tire sponsored an advertisement in print and TV media showing a girl stuck in traffic in a Jeep Wrangler JK Unlimited daydreaming about becoming Adventure Girl. The customized Jeep was pretty trick, and had an unusual top on it. The tagline is “General Tire and the Adventure Girl. Whether you’re stuck bumper to bumper or cruising on the wide open salt flats, General Tire makes every drive an adventure. With General Tire anywhere is possible.”
The question has come up on a number of different Jeep boards about the top on the Jeep. It’s an Ursa Minor Jeep Camper top. The company makes two styles, the J30 Pop-up Camper and the J180 Fold Over Camper.
From the General Tire website: